Strategic Marketing Assignment Essay Example | Topics and Well Written Essays - 1000 words

Strategic Marketing Assignment - Essay Example It has same responsibilities as in any large corporations that could be found. 3.2.2 Senior management is comprised of talented and experienced people in the industry, and was given specific responsibilities in the company’s operation. Giving responsibilities is an act of recognition of talents which according to Deutsch, Barry n.d. is one way of keeping best employees. An example is Neil Montefiere, the current CEO and Executive Director of StarHub who brought with him his 36 years of telecom experience. Neil was chosen as Asia’s Best Executive and one of the 100 most powerful people in the industry in 2010. (See Annex 1 ) Corporate culture is defined as an organization’s shared values, symbols, behaviors and assumptions or simply put, ‘it is the way things are done†. (Jason, Martin. M. 2006) StarHub has a vision â€Å"to be Singapore’s first choice for information, communication, and entertainment services† and a mission â€Å"To provide every person, home and business in Singapore with world-class multimedia services and content. (Starhub 2012) StarHub considers people as their as their most important assets in the communication industry. Management fosters a work culture that values teamwork, customer responsiveness and reliability. Its core values are Excellence, Integrity and Teamwork. In setting up, Pophal, Linda.( 2009)said goals for business should be realistic, measurable and achievable. For this purpose, goal is to increase customer base by 10% in 2013. But how could this be done? These could be done by wrapping up the 4Ps of business – the product, price, place and promotion. Although Starhub Mobile is the last entrant to the Singapore’s mobile market, operating nation-wide, it is now the nation’s second largest mobile service provider. It is recognized by customers due to its innovative and pioneering services and pricing plans offered to users. For