Marketing plan Research Proposal Example | Topics and Well Written Essays - 5000 words

Marketing plan - Research Proposal Example While the direct customers are mothers and mothers to be the target retailers are Mothercare, Sainsburys or any retailer that stocks baby products. The aim of this project report is to create a market plan for the project report and structure applications, promotions price and distribution of this product. "The current baby bottle market in the United States is estimated at $154 million. Of this amount, reusable baby bottles hold 55.2 percent, $80 million of the market, while the remaining 48 percent is held by disposables. Disposables are defined as baby bottles that are designed for bottle liners and the liners are discarded after each use. The disposable market had grown to a peak of 53 percent of the baby bottle market in the United States, but had shown a steady decline as a percent of the total market over recent years. The average customer for a baby bottle product is a female in her late twenties who is, or will be again, employed outside the home. Because the majority of customers of baby bottles work outside the home, time and convenience is heating bottle accurately are of the essence" After peaking at a post-baby-boom of 4.16 million in 1990, the number of births in the United States is expected to stabilize at approximately 4 million and remain at that level through the turn of the century. The current baby bottle market in the United States is approximately $154 million, or 73 million units a year. Currently, reusable bottles constitute 52 percent of the baby bottle market, or 38.6 million units a year. Reusable bottles have increased their market share over disposable bottles by an average of 2 percent a year over the last years. The trend of reusable bottles capturing a larger share of the baby bottle market is expected to continue over the net several years.i Competition and Competitive Advantages Although there are several major competitors in the baby bottle industry, none of these are currently marketing a product that indicators the temperature of the liquid in the bottle. Researching the Marketplace Before embarking on the path to retail sales, companies should fully understand the consumer market and how their product might fit into it. That is true for the rainbow bottle as well Differentiation. "If the product category already exists on retail shelves, then the new product should be differentiated from existing competition. A me-too product is unlikely to unseat established brands already selling well. However, if the me-too product has a price advantage, there is an opportunity to displace an established product. Increasingly, private labeling for the retail store is an available option."ii Successful companies seek to differentiate their product by giving it features that are desired by consumers. Also, they make sure that consumers are willing to pay any resulting difference in price. In retail sales, conducting research among potential consumers of a product is necessary for understanding the marketplace and ensuring success. There is a clear cut differentiation with the Rainbow Bottle. It is different from the other baby bottles and satisfies a genuine need for mothers New Product Category If a company seeks to market a new product that is not in an established retail category, its need to conduct market research is even greater. The company

Health Issues in the Philippines Essay Example for Free

Health Issues in the Philippines Essay Like any other third-world country, the Philippines have been struggling in some health issues and one of it is illegal drug use. A lot of Filipinos are addicted to prohibited drugs. However, the Philippine government has dealt with this issue and although there are still some recorded incidents of drug abuse, the number of drug dependents in the Philippines has gradually decreased. One major health issue in the Philippines, is malnutrition. There have been studies conducted and accordingly, most of the Filipinos that suffer from malnutrition are the poor ones. The Philippine government, thru the Department of Social Welfare and Developments along with the Department of Health has provided projects to help poor Filipinos from starvation. Other health issues in the Philippines are dengue cases, but then, these health concerns are only happening in the rural area of the country. Most of these cases are properly attended to by the Philippine government Health issues in the Philippines The Philippines have been struggling with some healthcare issues, one of the most noticeable being illegal drug use.There are a number of Filipinos who are said to be addicted to prohibited drugs. However, the Philippine governmenthas concentrated on this issue and although there are still some recorded incidents of drug abuse, the number of drug dependents has gradually decreased.Another serious health issue is malnutrition. Unsurprisingly, the poorer citizens are the ones who suffer from thiscondition. The Philippine government, through the Department of Social Welfare and Development and in conjunction with the Department of Health, has initiated projects to help its poorer citizens who suffer from starvation.Cases of dengue are also notable. However, most of these cases are properly attended to by the Philippine government.

Let Gays Marry and Leave Marriage Alone Essay -- Andrew Sullivan Willi

I will summarize some of the key points from the essay, Let Gays Marry, by Andrew Sullivan, and the essay, Leave Marriage Alone, by William Bennett. Some of these main points are taken from mutual beliefs of both authors and others are derived from the opposing opinions of the two. The first summary of Andrew Sullivan’s essay is a reflection of Andrew Sullivan’s stance of the issue. The original essay was in favor of allowing same sex marriage in America. My summary will dictate some of the arguments that I found to be the most persuasive and important to Sullivan’s case. The second summary is of Bennett’s essay, Leave Marriage Alone. I will, again, try to point out the most influential pieces of argument in the essay. Finally, I hope to synthesize these two essays, and expose some of the similarities and arguments between the two. In the synthesis, I hope to provide an incite into some of the basic ideals presented from both sides of the issue. Andrew Sullivan states his thesis in the first paragraph of his essay entitled, Let Gays Marry. â€Å"They are citizens, entitled, like everyone else, to equal protection -no special rights, but simple equality†(25). Sullivan is referring to a supreme court declaration, stating that homosexuals are no longer separate from the general public in America. The decision states that gay and lesbian couples have the same rights as every other American citizen. With the new openness to the gay and lesbian lifestyle, there is no longer a need for homosexuals to feel like a separate entity from society. Based on this idea, advocates of gay and lesbian marriage are campaigning towards the right of same sex unions, recognized by law. Andrew Sullivan argues that many homosexuals... ...des of this argument. Bennett and Sullivan both face the same fears and obstacles in their beliefs. Allowing same sex couples to marry would broaden the definition of marriage, and aid in the gaining of equality for the homosexual community in America. They are both in opposition to each other, but they both agree that America is a diverse and tolerant nation. Neither of them deny that in America everyone has rights and there exist certain, respected, and revered institutions. Bennett and Sullivan are concerned with the result of giving up a traditional way of looking at such an institution as marriage, against the right to this institution for every person in America. Works Cited Let Gays Marry, by Andrew Sullivan http://faculty.mc3.edu/barmstro/sullivan.html Leave Marriage Alone, by William Bennett http://faculty.mc3.edu/barmstro/sullivan.html

Pitfalls of Targeting the Global Youth Segment of Mtv

Market Entry and Expansion When entry a new market, especially to China, exporting is a good choice. There are many forces that lead us to choose the exporting. It involves more risk and investment as the firm sets up its own presence in the host country but the potential return is also greater. When choosing exporting as the market entry mode, there are many advantages and disadvantages exist: Advantages Exporting can minimizes risk and investment. Since the industry and the head quarter are at the home country, it can decline the risk and investment in other counties. It just need one thing—export.In addition, exporting can also maximizes scales and use existing facilities to expend the market. When we develop the industry in other countries especially a new environment, there are many conditions that we are not sure, we can use the existing resource to save the investment and minimize risk, that’s why exporting can be benefit for developing a new market. Disadvantage There still some disadvantages of exporting. Firstly, the company may be viewed as an outsider and it can not be accepted easily in a new environment, we should look into the consumer, and make it out what customers’ need.Another disadvantage is that exporting need a lot of tariff costs and a high level of barriers to entry the new market. Because of the exporting, the corporation may spend a lot of fund on exporting, at the same time, there are many differences between the two countries, just like culture, custom policy and so on, they are all the restrictions when entering a new market. In the next five years, the corporation will become more and more mature, and we should change the way of the market entry. At that time, foreign direct investment (FDI) is a suitable way to operate the industry in a foreign market.Since we have been there for almost five years, we have enough fund to set up new company there. FDI can be benefit to the development of the company. It can get s greater knowledge of the local market so that we can know better of the consumers’ needs. What’s more, the company can be considered as an insider which is a good opportunity to get closer to the consumers. The most important reason is that FDI can minimize knowledge spillover, it is save for the company developing out of the home country.Country-of-origin The origin of the product is Belgium which is a developed country, it will leave a good impression on the consumer. Codiva is also a famous brand of the whole world, it is beneficial to the corporation to marketing the product. Consumer Ethnocentrism and Consumer Animosity When marketing the product, ethnocentrism is not important and effective to the consumer, the product should harmonize the local culture which is easy to accept to the consumer. Animosity is also a force we should consider.Choosing a foreign market without animosity will helpful to develop the industry, and decrease the barriers of entry. Summary According to the whole report, we have concluded the details of the description of the nature of the product, service and environment justification for country recommendation. To develop the industry maturely and successfully, we indicates the competitor identification. When setting up industry outside the home country, we analysis both of the current and the future scheme in order to make a bright development for the corporation.Customer is the most important element in the market, we made a deep understanding of them to know what they need. Then market segmentation, target marketing and positioning analysis can be beneficial to us to make the company more hopeful and promising. At last, international marketing mix and other international marketing related factors have mentioned to make a plan to the company. We have totally analysis the whole factors that related to the company in order to develop the industry more successfully outside the home country.

Depression Treatments

College Writing II 13 September 2012 Depression Treatments Depression is a mental illness affecting millions of people, not just in the United States, but also the world. According to Marcia Clemmitt, it’s â€Å"loosely defined as a mental and emotional disorder with symptoms of constant sadness, lethargy, irritability and a loss of interest and pleasure† (575). Depression can be linked to stressful life events, such as family issues, sexual assault, or losing a loved one.Liubov Kavaliauskiene, Virginija  Adomaitiene, and Rimantas  Peciura add that depressionâ€Å"disrupts the working capacity of the ill person for a long time, complicates the lives of his/her family members and requires additional money for social care services† (92). If left untreated, depression may lead to irrational violence, drug and alcohol abuse, and suicide. Depression treatment options have become widely available over time, ranging from medicine to Web-based therapy. However, issue s with treatment costs have erupted since many depression patients relapse (Kavaliauskiene et. l. 92). Situations like these make determining the best way to treat depression unclear. The CQ Researcher article â€Å"Treating Depression† was written by Marcia Clemmitt and published on June 26, 2009 as Volume 19, Issue 24. Clemmitt, a former high school teacher, has worked for â€Å"The Scientist† and â€Å"Medicine & Health†. She has earned degrees from St. John's College, Annapolis, and Georgetown University. She currently writes social policy articles on CQ Researcher, such as â€Å"Public Works Projects† and â€Å"Preventing Cancer†.The second article, titled â€Å"Medication Rationality in treating depression†, was found using Academic Search Complete. The study was published by Acta Medica Lituanica as Volume 18, No. 2 in 2011, and written by Liubov Kavaliauskiene, Rimantas  Peciura, and Virginija  Adomaitiene. All three work for the Lithuanian University of Health Sciences, but they’re part of different departments. Peciura and Kavaliauskiene are affiliated with the Department of Drug Technology and Social Pharmacy, while Adomaitiene’s affiliated with the Department of Psychiatry. Treating Depression† introduces depression, discussing symptoms, causes and effect on society. It also explains limits depression patients face in finding help for their disorder. In 2008, Congress passed a law resulting in a rise in insurance coverage and access to mental-health services (Clemmitt 573). However, some depression patients haven’t benefited since they lack insurance and rely on scarce public-health care programs. Psychiatric help and reliable antidepressants are also scanty since people are different and take different medications.Despite the fact, Clemmitt insists treatment options have improved since â€Å"most primary-care physicians screen for depression and prescribe medications (581). † It’s great news, but if patients don’t improve after being examined and treated the first time, it’s likely they won’t try another way to improve their condition. The first modern antidepressants, tricyclics, were created in the 1950’s (Clemmitt 588). They supposedly made a patient happier and allowed them to be successfully treated as an outpatient by helping their brain’s chemical balance function properly.However, the drug’s considered controversial due to questionable side effects. Clemmitt notes that safer options, like selective serotonin reuptake inhibitors and cognitive behavioral therapy are available. The article shows that depression needs to be treated aggressively with quality treatment and the importance of preventing future cases. â€Å"Medication Rationality in treating depression† covers depression treatment methods used by Lithuanian doctors. Costs of treating depression patients have been burdensome s ince many of them have relapsed, as mentioned before.The study has had a goal to â€Å"evaluate the use of anti-depressants according to the opinions of three groups of specialists (family doctors, psychiatrists, and pharmacists)† (Kavaliauskiene et. al. 92). The specialists’ opinions were evidently used to determine several different options for managing depression treatment costs better. This may have been begun like this since family doctors, psychiatrists, and pharmacists all have different professions in the medical field. Therefore, it’s assumed they’ve different thoughts on using anti-depressants.Several findings could be drawn from the study with use of critical data on depression cases and information gathered from interviews with Lithuanian â€Å"specialists†. Kavaliauskiene et. al. noted a combination of individually selected medicines and psychological help is needed to treat depression, not just medicine (96). Also, they suggest that e ven though depression treatments are â€Å"handled differently by different professionals (96),† psychiatrists and family doctors should review causes of depression, work with pharmacists, and learn about new antidepressants (96).Doctors need to be trained to correctly recognize depression and to know when to send patients to a psychiatrist (96). If all of these conditions are properly met, treating depression patients is manageable. Looking at the two articles, quite a few conflicts and commonalities appear between them. Kavaliauskiene et. al. mention that â€Å"relapse rates in depression may range from 20% to as high as 44%†¦ with a maintained use of selective serotonin reuptake inhibitors. In contrast, with tricyclic antidepressants, relapse during the ongoing treatment to maintain remission is relatively rare† (93).This conflicts with Marcia Clemmitt’s suggestion that SSRI’s could be more effective than the tricyclics drugs, because the latter h as questionable side effects, such as â€Å"increased heart rate, blurred vision, and weight gain† and â€Å"could be fatal in overdoses† (590). At the same time, however before mentioning the side effects, Clemmitt mentioned how the tricyclic drug effectively fixed chemical imbalances in the brain to make patients feel better. This indicates an ambiguity with the sources on the topic of treatments.An instance of a commonality between the sources relates to a depression patient’s motivation to get treated. If a depression patient doesn’t improve with the first round of treatment, they will likely never seek another way to be cured, according to Marcia Clemmitt’s data. (581). This is supported with a solution presented by Kavaliauskiene and his colleagues, saying to treat relapsing patients more attentively and to act quickly if no signs of improvement are present. They may have been given the wrong diagnosis or wrong type of medication (96).It seem s from these examples that the sources are more similar than they are different. Though they agree on certain topics, the perfect depression treatment is still unknown. Additional research may help one understand what the best approach to properly treat depression patients is. Works Cited Clemmitt, Marcia. â€Å"Treating Depression. † CQ Researcher 19. 24 (2009): 573-96. CQ Researcher. Web. 6 Sept. 2012. Kavaliauskiene, Liubov, et. al. â€Å"Medication Rationality in treating depression† Acta Medica Lituanica 18. 2 (2011): 92-96. Academic Search Complete. Web. 6 Sept. 2012.

Positive Psychology Example

Positive Psychology Example Positive Psychology – Coursework Example Positive Psychology Positive Psychology Positive psychology is the study of happiness. It is the scientific comprehension and set of useful tools that can be used to build thriving individuals, families, communities, and countries. It is the field of psychology that studies the factors that enable or can allow individuals, families or communities to thrive. It explores how individuals can live happier and more fulfilled lives. In the workplace, positive psychology can be manifested in different  ways since different individuals have different life motivators. Activities that make one happy differ from one person to another. However, there are some common manifests of positive psychology in the workplace. According to Mills, Christina, Fleck and Kozikowski, (2013), fulfillment in the workplace can be as a result of empowerment, gratitude, employee engagement, perceived supervisor and organizational support, positive teamwork and work relationships, and positive leadership. Personal ly, any or all of the above factors can make me find fulfillment in my lif. Positive psychology applies to both performance appraisal process, and training and development processes in equal measure. Performance evaluation processes result in individual fulfillment in that the person is motivated by being empowered, appreciated, and engaged. Training and development processes also lead to personal satisfaction through engagement, appreciation, new challenges and skill development. Individuals can, therefore, find satisfaction and happiness from both or either of the processes. However, depending on the person or situation either of the processes could yield more satisfaction. Organizations should, therefore, use situational analysis to determine which method to use when applying positive psychology. References Mills, J., Christina, R., Fleck and Kozikowski, A. (2013). Positive psychology at work: A conceptual review, state-of-practice assessment, and a look-ahead. The Journal of Pos itive Psychology: Dedicated to furthering research and promoting good practice, 8(2), 153-164. Retrieved from uws.edu.au/__data/assets/pdf_file/0019/510922/JOPP__PP_at_Work__A_review.pdf

Citizens Have Duties as Well as Rights

Citizens Have Duties as Well as Rights Free Online Research Papers The statement ‘citizens have duties as well as rights’ is true because with every rights comes a responsibility. In the UK every all citizens have there rights and have responsibility for the rights. Some of the basic rights in a UK citizen’s life would be the right to education, freedom of speech, the religion they follow and many more. I my self have my own rights to e.g. having the right to education meaning that I take responsibility in attending school and lessons. Different people have different religions therefore should people should learn how to respect other peoples religions to. Other examples if having rights would the recent incident in which smoking in Liverpool and Edinburgh has been banned therefore citizens that do smoke should be responsible and not smoke in public areas. Arguments against the statement that ‘citizens have rights as well as duties’ would be the voting scheme where all citizens have the right to vote and some wish not to because of personal reasons and therefore don’t carry out the responsibility to vote even though they have there right to vote on who leads there country. Citizens in the UK have freedom of speech; freedom of speech is the liberty to freely say what one pleases, as well as the related liberty to hear what others have stated. Recently, it has been commonly understood as encompassing all types of expression, including the freedom to create and distribute movies, pictures, songs, dances, and all other forms of expressive communication. The government provides citizens with a range of facilities it is there decision in whether they use the facilities provided or not. An example of this would be providing the local public with entertainment facilities such as leisure centres and cinemas, but this does no t mean that the citizens have the responsibility to go and use the facilities as it is entirely up to them if they want to or not. Overall I think that citizens that do have duties as well as rights and some citizens do not, citizens that do have duties as well as rights are people who have rights but have limitations to them. People who don’t have duties as well as rights are the people that have chosen not to use the rights they have access to as you can see above. Research Papers on ‘Citizens Have Duties as Well as Rights’Quebec and Canada19 Century Society: A Deeply Divided EraThe Effects of Illegal ImmigrationRelationship between Media Coverage and Social andHip-Hop is ArtTrailblazing by Eric AndersonPETSTEL analysis of IndiaDefinition of Export QuotasInfluences of Socio-Economic Status of Married MalesAssess the importance of Nationalism 1815-1850 Europe

Movies Adapted From James Patterson Books

Movies Adapted From James Patterson Books James Patterson is an American author best known for his compelling books. His works tend to fall into the young adult fiction, thriller, and romance categories. With such exciting plots, many of his books have been turned into movies. For James Patterson book fans interested in watching a movie adaptation, or for those who would rather experience a story through film rather than text, here is a list of James Patterson movies by year. Kiss the Girls (1997) The protagonist is Alex Cross, a sharp Washington D.C. cop, and forensic psychologist. His niece is kidnapped and held captive by a serial killer by the name of Cassanova. One of his victims who escaped, Kate, joins forces with Alex to find his niece.   Starring Morgan Freeman and Ashley Judd, this crime-mystery thriller will keep you on the edge of your seat. Miracle on the 17th Green (1999) This sports drama revolves around the game of golf. Mitch loses his job, and rather than find another job at age 50, he decides to compete on the senior golf tour. But this decision affects his home life, as his wife and family start to feel neglected.   Along Came a Spider (2001) Another movie in the Alex Cross series, Morgan Freeman returns as the titular psychologist and detective. Alex loses his partner on the job. Experiencing insurmountable guilt, he retires from working in the field. That is until a senators daughter is kidnapped and the criminal will only deal with Alex. First to Die (2003) Homicide inspector Lindsay Boxer is dealing with a lot. In the case of her career, her team successfully captures a serial killer but she also finds herself falling for her partner. All the while, she is secretly handling a life-threatening disease. Suzannes Diary for Nicholas (2005) Christina Applegate stars as Dr. Suzanne Bedord in this romance-drama. Suzanne discovers the truth about her former lover in a round-about way- through the diary that his first wife wrote to their son.   Sundays at Tiffanys (2010) Jane is about to get married to TV star, Hugh. But not all is happy and well. In fact, Hugh is only using Jane to get a lead role in a movie and Janes mother is very controlling. Janes childhood imaginary friend, Michael, reappears in her life. In fact, Michael is a guardian angel that is sent to help neglected children until they turn 9-years-old. This is the first time Michael meets with one of his kids when they are adults.   Maximum Ride (2016) This action-thriller follows six kids, who arent really human. They are human-avian hybrids bred in a lab which they escaped from and now hide-out in the mountains. When the youngest is kidnapped, everyone else tries to get her back and learn secrets about their enigmatic past in the process.

Taxation Law Essay Example | Topics and Well Written Essays - 5000 words

Taxation Law - Essay Example It also works with appropriate departments on policy matters relating to tax and excise. The ATO has the responsibility for administering a range of tax and superannuation legislation is vested by Parliament in the Commissioner of Taxation. The Commissioner's authority to administer each levy is written into the law relating to that levy, as are his general responsibilities, discretionary powers and rights (The Commissioner of Taxation, (n.d.), accessed 25.10.05). In Australia, the Tax Office generally asks the taxpayers to co-operate with it voluntarily and to disclose full information completely and honestly. But Additionally, it has specific information- gathering powers for some taxpayers who should insist that the Tax Office exercise those powers, even where there is no suggestion of tax avoidance - in particular a professional should not voluntarily disclose confidential information to the Tax Office but insist upon its exercise of these powers. To avoid tax evasions, the Tax Office has right of full and free access to all buildings, books and documents for the purpose of the Income Tax Assessment Act, and is allowed to require any person to give it such information, as it requires or to attend and give evidence before it. The Act also states that the occupier of a building or place entered or proposed to be entered by the Tax Office shall provide the Tax Office with all reasonable facilities and assistance for the exercise of its powers. Once an audit commences the taxpayer may want to know how to interact. Just because it is necessary to assist the Tax Office doesn't mean one is subservient to it. How much information should be provided, or withheld because it is protected may be issues, particularly if the matter may end in court. At conclusion of the audit the taxpayer may undertake a Freedom of Information Act search to find out just what the Tax Office thinks of it. Many taxpayers will find that they have underpaid primary tax and, as a result, apart from having to pay that tax, will be subject to penalties. Their solicitor can document payment arrangements with the tax Office and perhaps prepare mortgages and other charges to secure such payments (Rockliffs Solicitors & Barristers, accessed 25.10.05). The Australian Tax Office is responsible to ensure that that nobody steals public money through tax fraud and for this purpose, it has auditors to carry out the investigations but it does not have powers to take tax criminals to the courts. Once it detects a fraud, then it refers the matter to the Federal Police. The Taxation Bill 2002 provides the Australian Tax Office with a broad range of powers to obtain comprehensive information on the administration of the tax laws. The Inspector-General of Australian Tax Office is able to invite submissions from the public or from particular groups of taxpayers or tax professionals, and may receive submissions in confidence. The Inspector-General is also able to hold meetings with taxpayers, tax professionals or their representatives. The Bill also endows the Inspector-General with investigative powers, including the power to compel disclosure of documents and examine witnesses so that the Inspector-Gen

Marriage and Love Essay Example | Topics and Well Written Essays - 1000 words

Marriage and Love - Essay Example What is important to note, for purposes of this essay, is that fact that romantic love was associated with marriage and marital fulfillment as a growing trend in an increasingly individualistic world rather than love itself. Love, in short, is more than a romantic or idealistic state of mind; indeed, as pointed out by Duby and Dunnet, love has, throughout history, been associated with such notions as respect, admiration, and a sense of security (1994: 37). The preliminary step, therefore, is to define love as it has been understood historically rather than to rely on unnecessarily inaccurate and narrow definitions as commonly portrayed in the mass media. This essay will argue that love is more comprehensive than lesser notions such as romantic love and that it can therefore function as the basis of a successful and enduring marriage; more specifically, this essay will argue that the media has idealized the notion of love more than is true of the concept itself and that the marital institution, as it has evolved over time, is more than capable of being founded and sustained about this broader concept of love. As an initial matter, there is no question that marriage has been sustained by a variety of different factors and motivations throughout history; these motivations have varied and differed according to cultural contexts, local conditions, and sociological stages of development. Although often portrayed negatively y the western media, arranged marriages have been the historical and cultural norm historically; this is true not only in cultures and countries traditionally associated with arranged marriages, such as in India, but in embryonic western nations and cultures as well. These arranged marriages were frequently motivated by such notions as pooling family wealth, maintaining social status or cementing political alliances, nurturing the continuation of certain religious or ideological communities, or simply continuing well-established cultural or local traditions (Shumway, 2003: 118). The arranged marriage was characterized by an oversight function performed by the older generati on and the opinions or the preferences of the younger generation were subservient. This is not to say that the opinions of the people to be married were wholly irrelevant, though is many cases they were definitely of lesser value, but that the older generation relied upon considerations that were not consistent with modern notions of romantic or erotic love. It cannot be argued, however, that love as it was more generally known was irrelevant to marriage; more particularly, as noted by De Munck, men and women have fallen in love for reasons more compelling than an erotic attraction or a sudden physical or emotional impulse (1998: 78). Those whom would reduce love to the romantic concept exploited by capitalist media companies would do a great disservice to love and marriage, to people's individual judgment and reason, and to the sociological sciences. The marital institution did not become a prisoner of sudden irrational impulses; quite the contrary, as outlined by Wexman By the early twentieth century the emergence of a public sphere fostered the development of a youth culture centered on courtship rituals largely cut off from supervision by the older

It has been argued that the system of patent protection in the United Essay

It has been argued that the system of patent protection in the United Kingdom unfairly favours the inventor who is successfully awarded a patent. Discuss - Essay Example ndividual who may try to take their work without permission, they are subjected to fund for their legal action as well as their legal representations. However, this can be a relief when the patent owner wins the case because it is the other party that shall have to pay for the legal action charges1. The existence of the patent prevents other individuals from trying to copy and idea or two from the inventor’s work. However, the law is very supportive to the inventor because when another individual takes the ideas of somebody else, they are prone to be sued for that. Despite that, the legal action is very expensive and takes a lot of time as it requires professional legal advice. Despite the benefits that are posed by an individual seeking to undertake patent rights for their invention (s), it is claimed that the system of patent protection in the UK is not fair to the inventor despite the inventor being granted the patent by the Intellectual Property Office in UK. Based on that, here are some possible reasons why this is true: In the UK, patent application normally costs GBP  £230 -  £280. However, if an individual seeks the services of a professional Intellectual Property (IP) representative, the costs may rise since this individual had to be paid for their services. Once the patent has been granted, then a renewal fee must be paid for the invention every year after its fourth year of existence. Again, these costs are prone to change every year. For example, the renewal fee for the fifth year is  £70; for the sixth year is  £90; for the seventh year is  £110; for the twentieth year is  £600 etc. Moreover, there are other papers filling costs to be encountered. These include:  £30 – application fee for the preliminary examination;  £150 – to perform a search of the invention;  £100 – to perform substantive examinations of the invention. In the event that the patent is to be done online, the costs to be encountered are slightly different. For example: the

Implications to Operations for Chryslers' Introduction of the Fiat Essay

Implications to Operations for Chryslers' Introduction of the Fiat - Essay Example Chrysler’s plants immediately began working on the new Italian models as part of the deal, and the United States treasury loaned the organization 4.7 billion dollars to begin the project. The Canadian government was also included in the contract and controls 10% of the company. Asa result, Fiat was owned up to 35% of its production, and the United Autoworkers Union owned 55%. The introduction of the Fiat 500 into the United States market was not expected to move adequate units and make a considerable effect on the 1.57 million-unit aim. The Fiat label will have its activities carried out in its individual amenities, making its novel subcompact make additional foot travel to contracts. Another implication of the merger on the operations of Chrysler is the introduction of improved models and the come back of the Fiat label in the United States, on top of new merger brands. The company plots on using up 68% more expenses on promotion and marketing the financial year. This develop ment was evident when Chrysler spent millions of dollars to come up with the longest commercial in Super-bowl history (Bennett, 2011). The renewal of Chrysler provides Fiat with a cushion for Italy’s decline and poor reputation caused by its chief executive. Marchionne's revitalization of the corporation has intensified the company’s anguish in the European markets (Bennett, 2011). In the United States, the dominating development and management assets of Chrysler group have left Fiat with old models. The position has made Italy’s biggest car producer become in need of traditionally unpredictable Chrysler profits. Chrysler might also have to report profits made prior to interest, duties and occasional items worth 1.18 billion dollars during the second half of 2011. In comparison with 629 million dollars from Fiat’s long-established activities, earnings from Ferrari and Maserati models were included in accordance with the standard approximations of six comp any analysts. Trading earnings for the United Chrysler group were consistent with Fiat’s findings from June. Such results were expected to arrive at 2.6 billion dollars by the end of the coming year. In 30 April 2009, Chrysler recorded and proclaimed a merger with Fiat, while filing for insolvency. Independently, the proclamation made the Financial Accountings Standards alter the â€Å"mark-to-market† accounting decree to offer commercial banks more discretion in reporting worth of capital. In Brazil alone, the Fiat group automobiles sustained its management status, delivering a sum of 761, 400 passenger cars and light commercial automobiles. These figures and position of the company will stand for a year-on rise of 1.6% of profits. When the market is taken as a whole market, Chrysler group merger with Fiat marketplace is developing 10.6%; FGA accomplished a 22.8% share of the year, which is a negative 1.7% of percentage points in the market share (Bennett, 2011). The revitalization at Chrysler has assisted Marchionne to triumph over financial speculators to his advantage and make a worldwide automobile group rivaling Volkswagen. The shares have decreased by 40% in the past three months. This was recorded as one of the worst performances in the Bloomberg European automobiles guides, behind France’s PSA Peugeot Citroen. The Chrysler group has been managed under three diverse leaders in the past four years,

Business Ethics Term Paper Example | Topics and Well Written Essays - 1750 words

Business Ethics - Term Paper Example Business Ethics The other pressure that is involved is the fact that Doug had stated that the last person who had tried to raise the issue was sacked because of asking about the issue. That means that the job may be at risk and it could be lost if the management is not accommodative enough. In this situation, the questions that I would ask myself include the following, if there is an ethical issue at hand. The ethical issue that is under consideration is the fact that the bikes will not be effective and that may lead to loss of lives and other bad outcomes. The other thing I would do is to establish the key principles and values that are involved in the issue. The issues that are involved include the fact that the bike will be ineffective after 4 hours of usage. That can be checked to ensure that is a fact. The other thing would be to rank ethical principles that are relevant in the dilemma. The issues that can be ranked include the company’s profitability against the value of people’s lives. The other step would be to prepare an action plan that should be in line with the ethical principles. The action plan will be to suggest that the bikes be improved or totally scrapped off to ensure the safety of the users. After that, I would implement my plan laid down. I would not recommend that the company pays the special $5,000 for the pedal to be placed on shelves of shops. That is not legal and ethical. Every product should be placed on shelves at the will of the buyer but the shop owners should not demand a price for putting the products on the shelves. That may be viewed, as a bribe and it would not be ethical. The considerations that can be put in place are the reasons that are behind the payment of the special fee. Green Move Company should not apply the cost/benefit analysis on the safety of the product. The costs may be more adverse and also the life of a person is not something to gamble with and it should be the first consideration while the rest come last. The risks that are involved include the company being sued for more money in case there is a loss that occurs and it becomes associated with the manufacture of the zero pedals. The other risk is the fact that the company may lose its reputation and that will be a risk factor because that will imply that the products that the company will sell in the future may not be considered by the customers. Question B Every organization should be a different entity from the affiliate companies and the owners. The owner of a company cannot be judged because of something that may have happened in his or her company. That also applies to the companies that are associated with a supply chain. A supply chain will involve wholesalers and retailers. All the businesses that are found in the supply chain are independent not unless they are owned by the same company. That means that each company transacts its businesses independent of any other business. In the case of the agreement between Green move and solar group, the agreement is not legally binding. The agreement is one that interferes with the internal affairs of another company and that means that the independence of the other company is interfered with. Anything that happens in another company can not affect

Argumentative (Should marijuana be legalized in the U.S.) Essay

Argumentative (Should marijuana be legalized in the U.S.) - Essay Example The legalization of marijuana is the focus of contemporary debate in the US. Colorado and Washington have legalized its use and several other states appear poised to follow suit. Legal penalties for the possession of marijuana are being lifted and decriminalized. This legalization of marijuana is extremely bad for society and deserves to be strongly opposed. Marijuana should not be legalized in the US because it has adverse health effects, and legalization will increase its use and its cost burdens. Marijuana has adverse physical and mental effects, as illustrated by the health problems associated with its usage. According to the National Institute on Drug Usage, marijuana smoking affects the brain and leads to impaired short-term memory, perception, judgment and motor skills. Marijuana users also experience difficulty in concentration, trance-like states, lowered driving and other psychomotor skills, slowed reaction time, impaired goal-directed mental activity, and altered periphera l vision. In another example in the New England Journal of Medicine, 45% of reckless drivers (excluding those under the influence of alcohol), tested positive for marijuana.   Intense anxiety, panic attacks or paranoia are also seen in cases of marijuana usage. Marijuana cigarettes contain the carcinogen Benzopyrene which is linked to lung cancer. Other symptoms include airway injury, acute  and chronic bronchitis, inflamed sinuses, lung inflammation, and vulnerability to pulmonary infection. Marijuana weakens the body’s immune system and leads to decreased motivation. It affects the hormones, resulting in delayed puberty, low sperm count and menstrual disruption  (Frontline). The legalization of marijuana will increase its availability and its use. This is particularly disturbing as â€Å"Marijuana is the most commonly used illicit drug in the United States, with nearly 17 million Americans age 12 and older reporting past?month use, and 374,000 people entering an emer gency room annually with a primary marijuana problem† (White House web site). Legalization would naturally result in a steep fall in marijuana prices, making it affordable to more users, especially adolescents. This is illustrated by the case of gambling, tobacco and alcohol: statistics show that legalization increased use and availability. The Netherlands is a real-time example. Data from the Rand Corp. shows that, with marijuana legalization, its use â€Å"increased consistently and sharply† and tripled among young adults. Legalization â€Å"triggered commercialization† (Sabet). This result will be multiplied in America's ad-driven culture. The promise of profit will encourage aggressive marketing. Closer to home, we have the example of Alaska. Alaska legalized marijuana in the 1970’s. Subsequently, â€Å"teen marijuana use jumped to twice the national average† (CNBC). The state recriminalized marijuana in 1990.    The legalization of marijuana will increase cost burdens. The tax revenue generated through the legalization of marijuana will be off-set by higher social costs. This is again illustrated by the precedent of tobacco and alcohol. The Federal and State tax on alcohol is â€Å"less than 10 percent of the estimated $185 billion in alcohol?related costs to health care, criminal justice, and the workplace in lost productivity† (White House).   Similarly, the annual social cost of smoking lags far behind the tax revenue generated by tobacco. It is estimated that 9 percent of marijuana

Business Ethics Term Paper Example | Topics and Well Written Essays - 1750 words

Business Ethics - Term Paper Example Business Ethics The other pressure that is involved is the fact that Doug had stated that the last person who had tried to raise the issue was sacked because of asking about the issue. That means that the job may be at risk and it could be lost if the management is not accommodative enough. In this situation, the questions that I would ask myself include the following, if there is an ethical issue at hand. The ethical issue that is under consideration is the fact that the bikes will not be effective and that may lead to loss of lives and other bad outcomes. The other thing I would do is to establish the key principles and values that are involved in the issue. The issues that are involved include the fact that the bike will be ineffective after 4 hours of usage. That can be checked to ensure that is a fact. The other thing would be to rank ethical principles that are relevant in the dilemma. The issues that can be ranked include the company’s profitability against the value of people’s lives. The other step would be to prepare an action plan that should be in line with the ethical principles. The action plan will be to suggest that the bikes be improved or totally scrapped off to ensure the safety of the users. After that, I would implement my plan laid down. I would not recommend that the company pays the special $5,000 for the pedal to be placed on shelves of shops. That is not legal and ethical. Every product should be placed on shelves at the will of the buyer but the shop owners should not demand a price for putting the products on the shelves. That may be viewed, as a bribe and it would not be ethical. The considerations that can be put in place are the reasons that are behind the payment of the special fee. Green Move Company should not apply the cost/benefit analysis on the safety of the product. The costs may be more adverse and also the life of a person is not something to gamble with and it should be the first consideration while the rest come last. The risks that are involved include the company being sued for more money in case there is a loss that occurs and it becomes associated with the manufacture of the zero pedals. The other risk is the fact that the company may lose its reputation and that will be a risk factor because that will imply that the products that the company will sell in the future may not be considered by the customers. Question B Every organization should be a different entity from the affiliate companies and the owners. The owner of a company cannot be judged because of something that may have happened in his or her company. That also applies to the companies that are associated with a supply chain. A supply chain will involve wholesalers and retailers. All the businesses that are found in the supply chain are independent not unless they are owned by the same company. That means that each company transacts its businesses independent of any other business. In the case of the agreement between Green move and solar group, the agreement is not legally binding. The agreement is one that interferes with the internal affairs of another company and that means that the independence of the other company is interfered with. Anything that happens in another company can not affect

Psychology article summary Essay Example | Topics and Well Written Essays - 500 words

Psychology article summary - Essay Example This is an important source of physiological stress for them because of the risk for dehydration. So the two experiments here rely on the toads sensitivity for detecting the composition of fluids around him and the stress it feels when conditions arent suitable for it- which leads to changes in both his heart rate and in its attempts to avoid these conditions and run away. Researchers therefore used an amount of sodium chloride which neither caused the toads to gain weight or loss weight, to create a "neutral" situation and then test their responses. A pilot experiment showed an increase in the heart rate of toads, which is important to set off their attempts to flee the environment. It used two solutions, one was good for the toads and the other wasnt. This technique was also good to evaluate the functional significance of conditioning (like in Pavlovs experiment with the dogs) in the context of water balance. During the experiment, researchers put the toads in Plexiglas cages, added water, changed the chemical composition of the water and lastly drained the tank. Toads were either put with another toad in the tank or placed there alone. There were mostly insignificant differences between the groups, but one significant find was that the toads placed with another toad in a tank learned to expect the reinforcement better. The toads showed learning abilities, as they anticipated the changes in water composition after it was done to them several times. Their anticipation could be witnessed by their increased heart rate. They managed to avoid losing weight almost as well as the toads never exposed to the different solution in the water. This experiment added another feature- an added compartment in the Plexiglas tank in which there was no altered solution. The toads could escape there to avoid being in contact with the solution. The results showed that all toads showed a consistent weight loss and did learn to avoid being in

Government Legislation Essay Example for Free

Government Legislation Essay There are certain laws that companies must follow in order to stay in business. Legislation means simply law. There are 3 main laws that businesses need to follow, these are: 1. Health and Safety (1974) This is probably the most important bit of legislation that was passed relevant to a business. If a business does not coincide with the law about health, then potentially the customers could fall ill, or possibly die, leaving the company in ruins. Everything has to be put into it to maintain a high standard of hygiene etc Health also has to be maintained with the workers. 2. Discrimination Tahir Hussains example of discrimination is a very good one. He was unemployed and was well qualified. Hed applied for numerous jobs, but was not getting any offers for an interview. He was quite upset by this and so decided to test the system. He sent in two application forms to every business he originally sent applications in for, one with his own name, and the other one saying that it was from a white middle aged lady. What he found out was that the white lady received far more offers of an interview than he did. He launched 12 claims of race discrimination and won 4 of them, and partly won 5 more. 3. Employment Employees working under a contract of employment are protected against unfair dismissal.

Understanding The True Meaning Of Heritage

Understanding The True Meaning Of Heritage Alice Walker illustrates the significance of heritage in material objects by contrasting the family members in the story Everyday Use. Walker uses Mamma and Maggie, the youngest of the two daughters, as an example that heritage travels from one generation to another through experience and learning. However, Dee, the oldest daughter, possesses a misconception of heritage as material. During Dees visit with Maggie and Mamma, the contrast of the characters becomes a conflict because Dee misplaces the significance of heritage in her hope for displaying her racial heritage. Dee doesnt understand the true meaning of her heritage, unlike her sister and mother who do understand the true story behind the quilt and churn top. In Everyday Use Walker embodies the different sides of culture and heritage in the characters of Dee, Maggie and Mamma through symbolism in the quilt and churn, characterization of Mamma and Dee, and the impact of setting and education. Dee, Maggie, and Mamma each have a different outlook on their African heritage and culture. Unlike Mama who is rough and man-like, and Maggie who is shy and scared, Dee is confident, and beautiful: first glimpse of leg out of the car tells me it is Dee. Her feet were always neat-looking, as if God had shaped them Dee next. A dress down to the ground, in this hot weather. A dress so loud it hurts my eyes. There are yellows and oranges enough to throw back the light of the sun. Earrings gold, too, and hanging down to her shoulders (Walker 111). Maggie has lived in Dees shadow her whole life. Mamma describes Maggie as walking with her chin on chest, eyes on ground, feet in shuffle, ever since the fire (Walker 109). Even though the fire has had a major impact on Maggies body and personality, she still lives a satisfying and practical life, sharing the daily chores with Mama. In the near future she will marry John Thomas, a local man who seems to be a realistic choice (Walker 110). Mama i s more into the rough work, such as kill and clean a hog as mercilessly as a man, with her rough, man-working hands (Walker 110). Mamma symbolizes a simple satisfying way of life where items of culture and heritage are valued for both their usefulness as well as their personal significance. Mamma dreams a dream that her daughter, Dee, will arrive home and embrace her with tears in her eyes, and show affection for her. But when she comes home, Dee is seen as a stranger. She greets them saying Wasuzo-Teano! When Mamma refers to Dee by her name, Dee replies with No, Mama. Not Dee, Wangero Leewanika Kemanjo! Mamma asks, What happened to Dee? Dee replies with, Shes dead. I couldnt bear it any longer, being named after the people who oppress me (Walker 111). Dees proclamation of her new name is a turning point in the story in which pushes Mammas limits (Farrell 179-86). In this part of the story Dee is rejecting her family history. Dee doesnt understand that there is actually a story of how she got her name. Mamma is quick to point out that Dee is named after her aunt, who was named after her grandmother. Even though Dee may not be an African name it is based on custom, tradition, ancestors and the heritage of the Johnson family. Mamma also doesnt show her true feelings of Dees arrival. She replaces her own fears onto Maggie when she anticipates that Maggie will be awed by Dees company. However, Maggies behavioreven her limited use of languageconveys disgust with her sister rather than envy and awe (Tuten 125-28). Mamma expects Maggie will be nervous until after her sister goes: she will stand hopelessly in corners homely and ashamed of the burn scars down her arms and legs, eyeing her sister with a mixture of envy and awe. She thinks her sister has held life always in the palm of one hand, that no is a word the world never learned to say to her (Tu ten 125-28). Dee can be described as selfish and unappreciative because she obviously forgets where she came from. In a sense she forgets who she really is and the kind of household she grew up in. Mammas life growing up was different from the life Maggie and Dee grew up in. Mamma mentions that after second grade, the school was closed down, and because of this she is not educated and cannot read (Walker 110). Critics see Dees education and her insistence on reading to Mama and Maggie as further evidence of her separation from and lack of understanding for her family identity and heritage (Farrell 179-86). Tuten, for instance, argues that, in this story, Walker stresses not only the importance of language but also the destructive effects of its misuse. à ¢Ã¢â€š ¬Ã‚ ¦ Rather than providing a medium for newfound awareness and for community à ¢Ã¢â€š ¬Ã‚ ¦ verbal skill equips Dee to oppress and manipulate others and to isolate herself (Farrell 179-86). Similarly, Donna Winchell writes that Dee tries to force on Maggie and her mother knowledge they probably do not need. She continues, Mrs. Johnson can take an objective look at whom and what she is and find not disillusionment but an easy satisfaction. Simple pleasures-a dip of snuff, a cooling breeze across a clean swept yard, church songs, the soothing movements of milk cows-are enough (Farrell 179-86). Although they were sisters, Dee and Maggie were two very different individuals with different aspects on certain objects such as the quilts and churn top. Maggie and Dee are very different from each other. Maggie is more of a passive individual who is unconfident and ashamed because of the burn scars that are located up and down her arms and legs, but Maggie understands the history behind simple objects, like the quilt, and the importance that it holds, unlike Dee. Dee takes the hand-crafted churn top, which she will apply as a centerpiece for the alcove table (Walker 112-113). Dee only wants these things to show off her African heritage, but Mamma and Maggie actually need these things to survive. Dee doesnt realize the true value of it. Her mother and sister use the churn top everyday by making butter. Dee is only concerned about fashion and the beauty of objects. Dee relates the items with her heritage now, but thought nothing of her heritage in her youth as she was growing up. Dees chase of her heritage is external, wishing to have these different items in order to display them in her home and using them to show off to her friends. Dee wants to keep the items as souvenirs and display them in her home. She wants the items because she understands each to have value, but Dee doesnt understand the deeper meaning behind the quilt or churn top. For example, instead of being used for warmth, she uses the quilt as a symbol of art or fashion to display on her wall. Dee and Mamma have different point of views on the quilts, and this makes their relationship complicated. Dees interpretation of the quilt conflicts with Mammas understanding of the quilts. There are all pieces of dresses Grandma used to wear. She did all this stitching by hand. Imagine! (Walker 113). This line represents that Dee considers the quilt worthless because the quilt is hand-stitched, not machined. Dee plans to show the quilts or Hang them, (Walker 113) unlike Maggie, who will actually put them to everyday use (Walker 113). Mama knows that there is a connection of heritage in Maggie, and she knows that It was Grandma Dee and Big Dee who taught Maggie how to quilt (Walker 113). Mama expresses herself in the climactic scene of the story not through words but through deeds: she hugs Maggie to her, drags her in the room where Dee sits holding the quilts, snatches the quilts from Dee, and dumps them into Maggies lap (Tuten 125-28). Its because Maggie has such a great connection with her heritage that Mama takes the quilts from Dee who held the quilts securely in her arms, stroking them clutching them closely to her bosom (Walker 113) and then hands them to Maggie. Only by reaction does she finally speak and tell Dee to take one or two of the others. Instead of using words, Mamas actions silence the daughter who has used language to control others and separate herself from the community: Mama tells us that Dee turns and leaves the room without a word (Tuten 125-28). Dees past is another reason of why she doesnt understand the importance of her heritage. Mamma remembers Dees childhood and her appreciation of nice things. Dee was not the least upset when their home burned to the ground while she was just a girl, Why dont you do a dance around the ashes? Id wanted to ask her. She had hated the house that much (Walker 110). Dee is misinterpreting her heritage as material goods, as opposed to her ancestors customs and way of life. It could be because she left her hometown to get an education and become a more sophisticated and independent young woman. Dee believes heritage to be as concrete as a quilt on the wall or an old-time butter churn in the alcove. Dee has an understanding that the items are hand made by her ancestors, but remains unaware of the knowledge and history behind them. Mamma knows the traditions behind the quilts and it puts their ancestors memories to everyday use. Unlike Dee, Maggie understands the true meaning of her African heritage, and she believes to put all items to good use. On the other hand, Dee enjoys flaunt ing the beauty of objects instead of using them for their specific use. Through the story Everyday Use Walker presents that heritage is a practiced tradition. People can learn about their heritage and culture from one generation to the next. It is not suddenly picked up. A person who possesses real heritage and culture make use of it every day of their life.

The Misleading Message of Chopins The Storm Essay -- Chopin Storm Ess

The Misleading Message of Chopin's The Storm Kate Chopin's "The Storm" focuses on two simultaneous and related storms, one a fierce tempest of the natural world with the expected rain, wind, lightening, and thunder, the other a cyclone of the mind and heart which results in an short love affair between the two main characters. With her husband Bobinot and her son Bibi stranded in town by the storm, Calixta finds herself at home alone when an old lover, Alcee, rides up. The storm, the worst in two years, drives the two indoors, where, though they have not met in five years, they soon are embracing each other. As the storm outside reaches a climax, the emotions in the house spike to a fever pitch, and, though not directly stated, it is implied in the narrative that the two engage in sexual relations. As the storm passes on Alcee leaves, and we are told that everyone, including the uninvolved spouses, is improved and benefitted by the romantic engagement. Kate Chopin wrote this story at a time when Christian and Victorian morality was still adhered to, at least in name, and extramarital relationships were widely condemned in public. Thus, though Chopin had penned many other well-received pieces, The Storm, written after the highly controversial The Awakening, remained unpublished during her lifetime. That this particular work of Chopin s is more widely accepted today is perhaps a poor reflection on our society’s literary tastes, for The Storm is neither a realistic depiction of life nor the results of male-female relationships. The main problem with this work is its total lack of realism in its portrayal of the effects of the rel... ...re is no chance that Alcee will marry her, considering he did not think it proper when an even better opportunity presented itself earlier his life. Perhaps Clarisse, if she truly dislikes her husband, will not mind the situation too much, but such an affair would create an awkward marriage between her and Alcee, and divorce was still not at that time conducive to making you popular in good society. Finally, it would be unlikely for Bobinot not to find out, and, from the brief sketch presented of the good but unimaginative man in The Storm, it would probably crush him to lose his wife, and what acts such a disenchantment would lead to, no one could say. Considering all that has been mentioned, perhaps a more accurate ending for the story would be: The storm had passed, only to come again, and everyone was the worse because of it.

A Difference between Children and Adults

The topic is about of fears and phobias. It talks whether a phobia is genetic or learnt. It also describes the most common phobia:claustrophobia,and how best to treat phobias by gradually exposing the patien to their fear,and teaching them relaxation techniques. It then goes on to talk about the difference between a fear and phobia,and finally, it describes the strangest phobia of all,in which patients have fear of long words. It is certainly true that the children of phobics are more likely to be fearful and anxious, but it's difficult to say whether this is genetic or learnt.As the capacity to be anxious or fearful depends on a chemical balance in the brain, it is possible that this chemical imbalance is passed down from parent to child,. Children learn by watching how their parents, and other adults, react to the world around them. Parents need to be careful not to be too cautious or overemphasize danger, otherwise their children may be prone to developing phobias as they grow old er. Claustrophobia – the fear of enclosed spaces. Sufferers' basic fear is not of the enclosed space itself, but that they are not going to be able to escape from it.Even at home they often need to sit next to an open door so that they know that they'll be able to get out if they need to. Claustrophobics need to feel that they can get out of the car at a moment's notice, otherwise they suffer severe panic attacks. This can be very difficult on a motorway! And of course, they never take a lift, just in case it breaks down. Yes, of course they can. A phobia is a conditioned reflex, so the best treatment is to reverse the conditioning. In order to do so, sufferers of this phobiamust try to establish positive associations .This can be a very long and painful process and is based on gradual exposure to the object, linked to the practice of a range of relaxation techniques. One of the weirdest is hippopotomonstros esquippedaliophobia: the fear of long words. You can't help thinking that the name was chosen so that sufferers couldn't talk about their problem! People who suffer from this phobia often use abbreviations and acronyms. The structure of the present simple:Subject + VInfinitive We use the present simple: to talk about facts things that always true and permanent situations. Ex: She lives in a small flat.To talk about habits and actions that happen regularly. Ex: She drives the kids to school every day. The past simple tense is sometimes called the â€Å"preterite tense†. We can use several tenses and forms to talk about the past, but the past simple tense is the one we use most often. The structure of the past simple tense is:Subject + VERB+ed Examples:You called Debbie. We use the past simple: When we ask when the event happened. Ex: When did she arrive at Alice Springs? When we say when the event happened with time expressions like yesterday,last week, one night,that indicate a finished time.Ex: She got there two weeks ago. Everybody sometime s has a free time. Somebody prefers only to sleep in their leisure time, but most of us prefer to do a great number of interesting things. It may be reading, various types of sport games, watching TV, listening to music and so on. If we have a few day or a week we prefer to go to the attractive places. Many people think that pupils and studients have too much liesure time, but in my opinion, they are wrong. We are very busy. Many pupils have six or seven lessons a day and go to school five or six days a week.Even during weekend we learn our lessons. And we just have no time to go somewhere. Oldest of us are working after school or institute. As for me, a large part of my free time is devoted to reading. I like to read books about another countries, another times and another worlds. Also I read books about history of our country. Besides reading I like to do physical exercises. Me and my school friends often gather after school and play basketball, football or other active games. But my favorite hobby is travelling. Usually I travel in summer and often it is a trip to the south, to the warm sea.I think all people must have other occupations besides their basic work, because it extends the bounduries of the familar world and teaches us something new about people and things. N2 This article is about the life and work of the French artist ORLAN. It talks how she has become an internationally famous artist with performances aimed to shock her audience. Orlan. the star of the video, is probably the world's most well-known performance artist. She has had dozens of exhibitions around the world, she appears in fashion magazines and TV talk shows and collectors pay high prices for her pictures.She is a professor of fine arts at a prestigious college in Dijon and her work is supported by the French Ministry of Culture. She was bom in central France in 1947 and did her first performances at the age of eighteen. She later became a teacher but lost her job in 1977, as a res ult of a work that she had performed at an art fair in Paris. In the work, The kiss of the artist' she had sat behind a life size photograph of her body and sold kisses to the audience. At the end of each kiss, an electronic siren deafened the gallery. The work succeeded in shocking the public but Orian was out of a job.Orlan was getting more and more attention, but art lovers were unprepared for what came next. Her next major work – a video – was shown at the Lyons Centre of Contemporary Art. An ambulance had rushed the video to the Centre from the hospital where Orlan had just had an emergency operation. She had installed a video camera in the operating theatre, and the film became the first of her surgical performances. By the mid-1980s, her fame had led to work for the Ministry of Culture and a teaching position at Dijon, but international stardom came later, in the 1990s, after changing her appearance.Returning to the operating theatre, she began a series of plast ic surgery operations that continued for the next ten years. In each operation, a part of Orlan's body was changed, so that it looked like a beautiful bit of her favourite paintings – the forehead of Leonardo's Mona Lisa or the chin of Botticelli's Venus, for example. Galleries around the world showed films of the operations and Orlan's fame grew. Her self-portraits are her most recognizable paintings, but her work is conceptual, rather than figurative She describes herself as a feminist and says that her intention is to challenge traditional ideas of beauty.In the tradition of Marcel Duchamp, her work is designed to shock and provoke, not simply to be admired With the present simple, we often use adverbs of frequency to say ‘how often' we do something. Here's a list of common adverbs:Always,frequently,generally,hardly ever ,infrequently, never, normally occasionally, often, rarely ,regularly, seldom, sometimes, usually We usually put these adverbs in the middle of the sentence, between the subject and the verb: I often go to the cinema. She sometimes visits me at home. We usually drink coffee. We can also put them at the very beginning or end of the sentence.This makes them stronger: Often I go to the cinema. I go to the cinema often. But never: I go often to the cinema. Here are some other expressions we can use to say ‘how often'. All of these longer phrases go at the beginning or the end of the sentence but not in the middle. once in a while: I go to the cinema once in a while. every now and again: She drinks wine every now and again. from time to time: From time to time I visit my mother. N3 He was looking at a book and did not notice as I slipped into my chair. I arranged myself as 1 had been sitting before.As I turned my head to look over my left shoulder, he glanced up. At the same time the end of die yellow cloth came loose and fell over my shoulder. ‘Oh' I breathed, afraid that the cloth would fall from my head and reveal all my hair. But it held – only the end of the yellow cloth dangled free. My hair remained hidden. ‘Yes,' he said then. ‘That is it, Griet. Yes. ‘he said then. That is it great yes. ate in the evening, Van Ruijven managed to comer me in the hallway as I was passing along it with a lighted candle and a wine jug. Ah, the wide- eyed maid,' he cried, leaning into me. ‘Hello, my girl.'He grabbed my chin in his hand, his other hand pulling the candle up to light my face. 1 did not like die way he looked at me. ‘You should paint her,' he said over his shoulder. You must wear the other one as well,' he declared, picking up the second earring and holding it out to me. For a moment I could not speak. 1 wanted him to think of me, not the painting. ‘Why? ‘ I finally answered. ‘It can't be seen in the painting. ‘ ‘You must wear both,' he insisted. ‘It is a farce to wear only one. ‘ ‘But – my other ear is not pierced,' I faltered. ‘Then you must tend to it. ‘ He continued to hold it out.I reached over and took it. I did it for him. I got out a needle and clove oil and pierced my odier ear. I did not cry, or faint, or make a sound. Then I sat all morning and he painted the earring he could see, and I felt, stinging like fire in my other ear, the pearl he could not see. He had been working on the painting for almost two months, and though I had not seen it, I thought it must be close to done. He wafc no longer having me mix quantities of colour for it, but used tiny amounts and made few movements with his brushes. As I sat, I thought I had understood how he wanted me to be, but now I was not so sure.Sometimes he simply sat and looked at me as if he were waiting for me to do something. Then he was not like a painter, but like a man, and it was hard to look at him. †¢One day he announced suddenly, as I was sitting in my chair, ‘This will satisfy van Ruijven, but not m e. ‘ Make negatives by putting not after the first auxiliary verb. I haven't been doing it for that long. If there is no auxiliary verb (ie present simple and past simple) add do/does/did. Ex:I didn't know such a thing existed. Make questions by putting the subject between the auxiliary verb and the main verb.Structure:(auxiliary verb) subject verb. Ex:What was it used for in the first place? If there is no auxiliary verb (ie present simple and past simple) add do/does/did. Ex:Did he hart anybody? In questions with be put the subject after the verb. Are you a bit sensitive about it. If the question word who is the subject of the verb, do not use do/does/did with the present or past simple. Put the verb after the subject as in a normal statement. What happens if someone gets killed one day? In 1893, New Zealand took the historic step of becoming the first country in the world to grant the vote to all adult women.The decision came after a fifteen-year campaign led by Kate Shepp ard. Sheppard became a well-known historical figure in her own country where she can be seen on a ten-dollar bilL. She also travelled to Canada, the United States and Britain where she met other suffragettes who were fighting for the right to vote. By the time of her death in 1934, women in nearly twenty countries around the world had won the right to vote. New Zealand had its first woman prime minister in 1997 and ten years later, women had been elected heads of state on all five continents.N4 This article is about Ginny who sought help from a life coach to change her life style and stop smoking. In the article, Brian, Ginny’s life coach, describes what they do at the session, how Ginny has reacted to the coaching so far, and how successful he thinks she will be in giving up smoking. Ginny then describes her experience of attending the life coaching sessions, what successes she has had in trying to stop smoking, and when,in her opinion,she thinks she’ll stop smoking. Time adverbials show a relationship between one event and another.They help a speaker or writer to show the sequence of events in a native. To show the first in a series of actions:initially, at first,at the beginning,to begin with. To show that one action happens after another: afterwards,subsequently,after a wile,later on. To show the last in a series of actions: eventually,finally, in the end. The Man Booker Prize for Fiction is one of the world's most important literary prizes. It is awarded each year for the best original full-length novel written by a citizen of the Commonwealth or the Republic of Ireland in the English language.A panel of judges choose a short list of six novels from over 200 entrants. The short list is announced in September, and then a month later the prize is awarded in a special, televised ceremony. The winner of the Man Booker Prize receives ?50,000. In addition, both the winner and the short-listed authors are guaranteed a worldwide readership and a dra matic increase in book sales. N5 We can expect to see major changes in the home, too, and some rooms will look rather different. The kitchen and the bathroom, to name but two, will be unrecognizable. In the kitchen, for example hi-tech appliances will be revolutionized.Automatic waste disposal and a water purification system, among other things will become standard features of most kitchens. The new intelli-kitchen is already making our lives easier by looking after some of the dirtier jobs. Self-cleaning ovens, for instance, are already available in some shops. Cooking accidents, such as burnt toast or undercooked pasta, will be a thing of the past with self-timing appliances. And with a fridge that orders food direct from online home-delivery companies, you'll never run out of essentials like milk or orange juice.The changes will transform the lives of everyone, housewives in particular. In the bathroom of the future, †¦ English Idioms An idiom is a set expression which has a meaning different from the literal meanings of its components. Idioms present a great variety of structures and combinations that are mostly unchangeable and often not logical and may not follow basic rules of grammar. Idioms can be quite clear (in general; come out; at first; the root of all evil) or pretty unclear (on end; pack it in; high and low; hard cash).Some idioms have proper names in them (a Jack of all trades; Uncle Sam); some other idioms are comparisons (as clear as a bell; as the crow flies). Proverbs and sayings may also have idiomatic character (every cloud has a silver lining; still waters run deep). It is pointless to ask why idioms have such unusual structure or choice of words, or why they don't follow basic grammar rules. Let's just accept as fact that idioms are a difficult peculiarity of English. N6 This text is about how to exploit having a heavy cold, in order to get maximum attention and sympathy from work colleagues,family and friends.It goes through the different stages of having a cold from exaggerating the symptoms and getting sick leave from work, to what to do while you have the cold, and finally what happens when you goback to work. Use simple past, used to + infinitive and would + infinitive to talk about past habits. The earl liked dogs. His dogs used to have dinner with him. The servants would tie a napkin around their necks. Use used to to talk about both states and actions. Use would to talk about actions only. His family used to have a house in Hertfordshire. Not His family would have a house in Hertfordshire.Alternative medicines include a wide range of treatments and practices. Some stem from nineteenth century North America, such as Chiropractic and Naturopathy, some, mentioned by Jutte, originated in eighteenth- and nineteenth-century Germany, such as homeopathyand hydropathy,[56] some have originated in China or India. The following examples include some of the more common methods in use. Most therapies can be consi dered as part of five broad classes; biological based approaches, energy therapies, alternative medical systems, muscle and joint manipulation and mind body therapies.Indian Dhanvantari, an incarnation of Krishna[111] and the Lord of Ayurveda worshiped at an ayurveda expo, Bangalore In Japanese Reiki, it is believed that supernatural energies flow from the palms of the healer into the patient near Chakras, influencing disease. Alternative medical systems are complete health systems with their own approaches to diagnosis and treatment that differ from the conventional biomedical approach to health. Some are cultural systems such as Ayurveda and Traditional Chinese Medicine, while others, such as Homeopathy and Naturopathy are relatively recent and were developed in the West.  [103]Writing as a historian Matthew Ramsey has asked whether some counter-hegemonic medicines are better understood as manifestations of more general developments in the larger society, or as the product of a coherent alternative world view. N7 This article is about Office Doctors, a company with spezializes in using alternative therapies to reduce the amout of stress-related illnesses in the workplace. With stress-related illness on the increase, and workers starting to sue their companies for chronic back pain, more and more companies arc turning to alternative therapies to help reduce the levels of stress in their workplace.The Office Doctors is one of a growing number of companies which claim they can reduce work related stress by making workplaces healthier and happier. They talked us through one of their makeovers. A small accountancy firm had been experiencing problems with staff illness and low morale. When a new office manager was appointed she decided to call in the Office Doctors. The offices were housed in an old building, there were a number of basic stress factors that needed immediate attention: the light, the colour scheme, the furniture. ‘There was an enormous amou nt of work to do.But we had to make sure that we didn't disrupt the day to day work of the office. ‘ The only solution was to j work at weekends. It meant we had to work fast but it also meant we could work in peace and we didn't have to worry about getting in the way of the staff. ‘The colour therapist, Liz, w? as the first in. She chose a range of calming blues and greens for the offices and reception area. ‘Blue is a particularly calming colour and ideal in counterbalancing high levels of stress,' she explained,. In the staff rest area she decided to use colours that stimulate and energize. ‘Yellow heightens motivation and orange stimulates creativity.The rest area doesn't just provide a break from work, but helps the staff go back to their desks with renewed energy and enthusiasm. ‘. Being an old building the windows were small and let in very little natural light. As she couldn't install new windows, Liz installed full spectrum fluorescent lights i nstead. ‘Full spectrum lights have all the colours and wavelengths of natural light and studies show that they have a very positive effect in lighting stress and depression. ‘ Next came the aromatherapist, Jules. ‘Chosen with care, essential oils can o reduce stress and boost immunity,' he explained.He chose a blend of lemon, bergamol. and lavender for the central diffusion system. ‘Recent tests have shown that the use of lemon can reduce typing errors by more than 50%, so we're not only fighting stress and promoting health, we're also increasing productivity. ‘ Finally Clara, our massage expert, came in and assessed the ergonomics of each work station. These people have to sit at their desks for up to eight hours a day. Very often they aren't allowed to get up except for short coffee breaks. So they really must make sure that they are looking after their backs as well as they possibly can.' Back pain is the second most common reason for visits to the d octor. She helped each member of staff find the correct desk and chair height, and showed them the best position for their computer screen. She also persuaded the company to invest in ergonomic keyboards and cordless mouses as well as cordless phones. The phones mean that staff don't have to take their phone calls at their desks. Now they can get up and stretch their legs. In addition, each member of staff can request a massage at their desks once a week. ‘Everybody should have regular massage sessions.Not only does it help ease back pains, it also relieves built up tensions and revitalizes. ‘ The changes have made a huge difference/ said the Managing Director, Absenteeism has gone down by a staggering 30% and everyone seems to be much happier. ‘ Use the present perfect to talk about actions and states that started in the past and continue in the present. I've worked here for over three years now. She's been really stressed since she started her new job. to talk ab out actions that happened during a period of time which is unfinished. I've seen him at least three times this week. to talk about past actions when the time is not stated.I've been to Rome twice before. The structure of the present perfect tense is: subject + auxiliary verb + main verb have past participle You have eaten mine. We use the past perfect simple to talk about what happened before a point in the past. It looks back from a point in the past to further in the past. Ex:I hadn't known the bad news when I spoke to him. I checked with the supplier and they still hadn't received the contract. The past perfect simple is often used when we report what people had said/thought/believed. Ex:He told me they had already paid the bill. He said he believed that John had moved to Italy.N8 This text is about a condition called Celebrety Worship Syndrome in which people have an unhealthy obsession with celebrities. The text gives an example of this obsessive behavior by talking about the f ans who attended the first showing of the final instalment of the Star Wars series in Britain. The article also states that being interested in celebrities could have a positive effect on people,if it doesn’t become an addiction. Use the present perfect to talk about actions and states that started in the past and continue in the present. I've worked here for over three years now. She's been really stressed since she started her new job.To talk about actions that happened during a period of time which is unfinished. I've seen him at least three times this week. to talk about past actions when the time is not stated. I've been to Rome twice before. The structure of the present perfect tense is: subject + auxiliary verb + main verb have past participle You have eaten mine. The past simple tense is sometimes called the â€Å"preterite tense†. We can use several tenses and forms to talk about the past, but the past simple tense is the one we use most often. The structure o f the past simple tense is:Subject + VERB+ed Examples:You called Debbie.We use the past simple: When we ask when the event happened. Ex: When did she arrive at Alice Springs? When we say when the event happened with time expressions like yesterday,last week, one night,that indicate a finished time. Ex: She got there two weeks ago. Whether you're just starting your career or you're looking for a job change, it can be helpful to review a list of â€Å"good jobs† – the jobs where a lot of openings are projected and the jobs where openings are increasing faster than for other occupations. The Bureau of Labor Statistics (BLS) lists jobs in both categories.Some jobs require significant training, but other don't. For example, food service workers, home care aides, and landscapers are all on the list of jobs with the greatest number of openings and short-term on-the-job training is provided for these types of jobs. You don't need a college education or additional training beyo nd high school. with projections from the BLS, for jobs where the outlook is good as far as potential job opportunities. To find these types of job openings, use the job search engines to search by keyword or job title i. e. retail sales and the location where you want to work.Here's how to search for jobs by location Largest Number of Projected New Jobs Registered nurses Home health aides Customer service representatives Combined food preparation and serving workers, including fast food Personal and home care aides Retail salespersons Office clerks, general N24 The text is about the history of the Cocos Island, which was,in the past,a hiding place for pirate treasure,and how this island still attracts treasure hunters to it,who are hoping to find buried treasure. Below we have a list of Phrasal verbs that begin with LOOK and then an explanation of each one with some examples.Look after,Look away,Look for,Look into,Look out,Look through,Look up,Look up to This is not a complete list . We will add more Phrasal Verbs with LOOK when we can. Look after (someone or something) 1. = to take care of. 2. = to make sure that someone is safe and well. Make sure you look after yourself. I don't want you to be ill due to this weather. I have to look after my son tonight. Look away1. = to turn your eyes away from someone or something that you were looking at. The accident was so horrible that I had to look away. She looked away in embarrassment. Look for (someone or something)= to search for something or someone. 2. = to try and find something or someone Can you help me look for my brother, he was meant to be here 20 minutes ago. I am looking for my black shirt have you seen it? Look into Normally – Look into (something) 1. = to find out more about something in order to improve the situation. 2. = to investigate or examine. The manager promised to look into my complaintI will look into this matter and see what I can do about it. Look out 1. = to be careful. 2. = to av oid imminent danger. Look out! An angry dog is coming your way. Look out! There is a broken bottle near your foot.Look through 1. = to examine something, usually quickly. I must look through this report to establish the full story. I will look through my email to see if I can find your request. Look up 1. = to search for information (usually in a book) I need to look that word up in the dictionary, I have never heard it before. I will look up your number when I get to Santiago. Look up to 1. = to respect or admire someone. I really look up to my father. She will always look up to her father as he had such a positive effect on her youth. Alex li Tandem sells autographs- a small blip in a huge worldwide network of desire.It is his business to hunt for names on paper, collect them, sell them end occasionally fake them,end all to give people what they want a little piece of Fame. But what does Alex want? Only the return his father,the reinstatement of some kind of all powerfull benevole nt Godtype figure, something for his headache,three different girls,and the rare autograph of forties movie actress,Kitty Alexander. N25 Nominated for three Oscars when it was released in 2003, Girl with a Pearl Earring tells the story of the Dutch painter, Vermeer, and the creation of one of his most famous paintings.It is an adaptation of a novel by Tracy Chevalier of the same name. The subject of the portrait, Girl with a Pearl Earring, is Vermeer's servant, Griet, who gets to know the artist while sitting for the picture. The role of Griet is played to perfection by Scarlett Johansson, who also starred in the memorable Lost in Translation of the same ) year. Colin Firth (Bridget Jones' Diary, Love Actually and Nanny McPhee), is excellent in the role of Vermeer, and Tom Wilkinson is convincingly revolting as Vermeer's patron, Van Ruijven, who wants to buy Griet.What is most memorable about Girl with a Pearl Earring is its 3 hypnotic beauty. The scenes are shot in lovingly recreat ed Delft of 1665 and the light and the detail come straight out of one of Vermeer's paintings. The cast are dressed in lavish costumes by the Dutch designer, Dien van Straalen, and the camerawork of Eduardo Serra is exquisite. Girl with a Pearl Earring received ) mixed reviews, but it has stood the test of time well. The film appeals to more adult tastes and carries a PG 13 Sertificate We use unreal conditional sentences to talk about imaginary, impossible or improbable situations.We use a past tense (simple or continuous) to describe a present or future situation. If we had more time, †¦ (= But we don't have more time. ) We use the past perfect to describe a past situation. If we had arrived earlier, †¦ (= But we didn't arrive earlier. ) We use would/could/might + infinitive to describe a present or future result of our hypothesis. If we had more time, we'd sit in the park/we could visit the museum. We use would/might/could + have + past participle to describe a past resu lt of our hypothesis. If we'd arrived earlier, we would have paid less/we might have got a better seat.Conditional sentences can begin with either the condition or the result. If I were yoiz, I wouldn't do that. I wouldn't do that if I were you. In unreal conditions, was and were are both used as the past form of be. Some people think that were is more correct. If I were you/If she were here/If he were alive A present situation can have a past result, and a past situation can have a present result. If I had more money (ie now/in general), I wouldn't have walked (ie in the past). If she had tried harder (ie in the past), she wouldn't be where she is today.Conditionals are sometimes described in the following way: Type 1: If + simple present, will + infinitive Type 2: If + simple past, would + infinitive Type 3: If + past perfect, would + have + past participle Wildlife traditionally refers to non-domesticated animal species, but has come to include all plants, fungi and other organis ms which grow or live wild in an area without being introduced by humans. [1] Domesticating wild plant and animal species for human benefit has occurred many times all over the planet, and has a major impact on the environment, both positive and negative.Wildlife can be found in all ecosystems. Deserts, forests, rain forests, plains, grasslands, and other areas including the most developed urbansites, all have distinct forms of wildlife. While the term in popular culture usually refers to animals that are untouched by human factors,[2] most scientists agree that wildlife around is affected by human activities. Humans have historically tended to separate civilization from wildlife in a number of ways including the legal, social, and moral sense. Some animals, however, have adapted to suburban environments.This includes such animals as domesticated cats, dogs, mice, and gerbils. Religions have often declared certain animals to be sacred, and in modern times concern for the natural env ironment has provoked activists to protest the exploitation of wildlife for human benefit or entertainment. N23 Only 150 years ago, the San Fernando Valley in North Hollywood was a rural farming area, but it is now home to some of the world's most famous film studios: Walt Disney, NBC TV, Warner Brothers and Universal. California's year-round good weather, natural light and a wide variety of locations made it ideal for early film-makers.As a result, the scenery of Los Angeles and Southern California is better-known than anywhere else in the world. Universal Studios has become a major tourist attraction, although some of the other studios give a better idea of how films are made. The time clauses in the English language are introduced by conjunctions such as after, as soon as, before, till, until, when, whenever, while or time expressions such as the minute, the moment etc. We do not use the future tense (will) in a time clause to describe future activities (in this respect, it it si milar to if clauses).Ex: When I finish writing the reports, I will go out with my friends. Murat will visit all his relatives before he joins the army. What will you do after you finish the French course? They will go to the beach as soon as they have their breakfast. Paintball is a sport[2][3][4] in which players compete; in teams or individually, to eliminate opponents by tagging them with capsules containing water soluble dye and gelatin shell outside (referred to as paintballs) propelled from a device called a paintball marker(commonly referred to as a paintball gun).Paintballs are composed of a non-toxic, biodegradable, water soluble polymer. The game is regularly played at a sporting level with organized competition involving major tournaments, professional teams, and players. [5][6] Paintball technology is also used by military forces, law enforcement, para-military and security organizations to supplement military training, as well as playing a role in riot response, and non -lethal suppression of dangerous suspects. Games can be played on very hard floors in indoor fields, or outdoor fields of varying sizes.A game field is scattered with natural or artificial terrain, which players use for tactical cover. Game types in paintball vary, but can include capture the flag, elimination, ammunition limits, defending or attacking a particular point or area, or capturing objects of interest hidden in the playing area. Depending on the variant played, games can last from seconds to hours, or even days in scenario play. The legality of paintball varies among countries and regions. In most areas where regulated play is offered, players are required to wear protective masks, and game rules are strictly enforced.Sometimes masks are not required. N22 This article is about a webpage which gives information,news and advice environmental issues. It also gives advice and encouragement to people to try and adopt a lifestyle that isn’t so damaging to the environment . A type of noun clause (or a free relative clause) that begins with the word what. In a declarative sentence, a what-clause may serve as the subject (usually followed by a form of the verb be), a subject complement, or an object. (See Examples and Observations, below. â€Å"Money was what I wanted. Other people's money.What I wanted was impossible. It was a wish for the whole affair to have been imaginary Ian was born in London some time after the Second World War. Father was a brewer, mother a housewife, and maternal grandmother a Duck (her maiden name), who cooked for a wealthy family of Russian furriers in a large London house. He thinks he got his culinary flair from Mrs Duck via his mum – though didn't learn to make borscht until some years later. Moved to Belgium at age 9, where he began cooking. Went to an early Montessori School – he thinks it was the second that Maria Montessori founded.He was exiled to England for schooling while parents continued living in Brussels. Concurrently educated and bullied at King's School, Rochester, Kent – Britain's second oldest school. (It seems ‘second’ was his thing. ) He learnt acting, cunning and survival. Undistinguished academically, he won a drama award and was captain of fencing and shooting. He also threw the javelin in the athletics team. He eschewed ball games for sports with a point to them – or a bullet. He was expelled from school for partying and, after a spell making false teeth for a Polish refugee's plastics company, he became a journalist.  (This is all true, by the way).Ian worked on magazines and thrived in Fleet Street's wine bar and pub scene, before moving to Australia in 1971, working as a PR consultant then joining the ABC in 1973 as a Publicity Officer. He survived ABC TV's rigorous Producer Training Course and became a producer/director in 1974. He mostly worked in News/Current Affairs, music and sport. His first production was Fats and Figures â €“ a five-minute food programme! He started Rock Arena and Talking Pictures, and won Penguin Awards for two Leeuwin Estate Concerts (with Dame Kiri Te Kanawa and James Galway, and Dionne Warwick.)He was producer of AFI Awards, America's Cup coverage, World Swimming Championships, among other major multi-camera productions. He started Consuming Passions in 1992, his first on-camera appearance. Ian has now done 10 series – 450 shows – which have screened in Australia and several other countries including the UK, Singapore and Ireland. He has produced 11 recipe collections and two ‘serious' books, Cooking with Passion (ABC Books) and Sheer Bottled Bliss – A Margaret River Memoir (HarperCollins), won an Australian Award for Literary Excellence in 2004.In 1995 Ian won the Presenters' Prize at the Festival de la Telegourmande in France, and the following year won the Festival Grand Prix for best TV food show. He has been a columnist with The Sunday Age newsp aper and has contributed to Australia Today magazine and the West Australian. He is a regular contributor to Delicious magazine. With colleague David Evans, Ian launched the Tasting Australia food and wine festival in Adelaide in 1997. The festival takes place every two years. Ian and David received a Jaguar Award for Excellence in 2001- in association with Australian Gourmet Traveler – for Tasting Australia.His company, Consuming Passions Pty Ltd also works in Los Angeles on Australia Week, a major promotion of Australian food, wine, film, fashion, business and investment, tourism and travel. Ian lives in Margaret River, Western Australia, where he and his partner Ann produce a highly regarded Chardonnay (Artamus) from grapes that they grow. He plays piano, guitar and blues harmonica in his spare time, draws and writes; loves dining and wine tasting, comedy; mowing the vines, travel and British crime on TV. He believes in Slow Food and in supporting Australian producers in t heir efforts to create and market the best foods in the UniverseN21 Someone found a priceless hoard of 3,000 Saxon coins yesterday as a woman was digging in her back garden. 2Someone had packed the coins into a wooden box which broke as 3she was digging it out of the ground. The coins are in the care of a local museum where 4 museum workers are cleaning them in a special laboratory. (5) Someone will then take them to the museum in York for further examination. A legal expert said that even though Mrs Barrett found the coins on her property, (6) the local authorities could still rule them as the property of the state. so & suchWe use so and such to make adjectives, adverbs and nouns stronger or more emphatic. So + adjective big, small, cheap, expensive + adverb well badly; nearly, s/ouly so + many/few/much/little many/few people, much/little advice so + (a/an) noun a pity, luck, friends such , , * . so+ (a/an) adjective + noun a nice day, happy memories If we want to express a conseq uence, we follow the so/such phrase with that + clause. We can omit that in informal situations. They were so cheap (that) I bought ten. (= I bought ten because they were very cheap. ) He drives so slowly (that) well never get there.It was such a nice day (that) we decided to go to the beach. Kevin Costner, a famous American actor, was born in Los Angeles. He spent his childhood often on the move, changing schools frequently, owing to his father's job at the regional electricity company. As a teenager, he developed a keen liking for football, baseball and basket-ball and was also interested in singing and writing poetry. He married his college sweetheart Cindy whilst still at California State University and came out with a business degree in marketing. In his spare time he appeared in local theatre.Theatre became increasingly important to him and after having worked six weeks in a marketing company, he gave the job up to become an actor. He played in many small part roles before his principle role which was not a success. However Costner himself was given good reviews. In 1987 his starring role in â€Å"The Untouchables† and â€Å"No Way Out† really introduced him to international fame. Indeed, he won the Star of Tomorrow prize from the U. S. National Association of Theatre Owners. Then in 1988 came â€Å"Bull Durham† which was a huge hit movie in the States about baseball.His subsequent film â€Å"Field of Dreams† was also a success and touched baseball again. Then came the violent drama movie â€Å"Revenge† followed by his first directorial debut film â€Å"Dances With Wolves† in which he also starred and which won 7 Oscars. His movie â€Å"Robin Hood, Prince of the Thieves† was also a great success. I like this actor because the characters he plays are strong personalities, wise people who are worthy of my admiration. In my opinion, this is the reason of his growing popularity in many, countries. He is not on ly a talented actor, whose acting draws your attention the very moment you see his face on the screen.But he is also a successful producer and continues working at his new films which are certain to amuse the people. N20 Harrison Ford flies to the rescue Harrison Ford volunteered to fly his own helicopter to rescue a boy scout who had got lost on a camping expedition in Yellowstone National Park. After a search with dogs failed to find the boy scout, two air rescue teams were called in. Harrison Ford, better known for his heroics as the archaeologist, Indiana Jones, was piloting one of the helicopters which searched the Wyoming forest throughout the night. Harrison Ford and his team eventually found the boy scout early the next morning.He was cold and tired but very excited when he found out that not only was he going to ride in a helicopter, but that he had been rescued by Harrison Ford. The use of articles with geographical names has certain patterns. For example, the name of a ri ver is used with the definite article, and the name of a lake is used without any article. The name of one mountain (or one island) is used without any article, and the name of a mountain chain (or a group of islands) is used with the definite article. The meaning may change depending on the presence or absence of the definite article.For example, Mississippi is the state of Mississippi, while the Mississippi is the Mississippi River. The words â€Å"north, east, south, nothern, western, central†, and the like are capitalized if they are part of the geographical name (the North Sea, Northern Ireland, Central America) or part of the name of the region regarded as a unit (the West, Western Europe, the East, the Far East). If such words are used for indicating direction or as descriptive terms, they are usually not capitalized (the north, the west, the southeast, the south of France, western Asia, northern Africa, central Australia).Ex: the Western Hemisphere, the Eastern Hemisp here, the Northern Hemisphere, the Southern Hemisphere; They invited us round for dinner,which was nice. Sue cooked a special Greek dish that she;d had on holiday. It was delicious,with fresh vine leaves that she;d managed to buy at the local market. Her sister was there too,the one who has just come back from the States. She was looking very glomours in a little back cocktail dress that she’d picked up in the New Yourk. It covered in tiny little sequens that glowed in the candlelight. John couldn’t take his eyes off her all night!